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ATM Fee Disclosure Reform

In a world of conveniences that make daily necessities much better, access to ATM machines are probably at the top of many lists. ATM machines are certainly a welcomed convenience for customers, especially when they’re pressed to get cash in a hurry and they’re looking for the nearest ATM machine(s). As ATM owners, providing such a welcomed service in prime locations can also be quite lucrative and provide a steady flow of customer traffic. It’s a win-win situation for both the customer and the ATM machine owner, that is, until there are miscommunications or underhanded things done that adversely affect ATM owners. While they are a great idea and convenience to have, what’s not so great is when situations arise where customers sue machine owners because of this wonderful convenience.

Are There Fees?

Are There FeesCustomers generally understand that when they use an ATM machine at a bank or a location other than their main banking facility, they can expect to pay a small to moderate user fee for the service. The fee amount can vary from one facility to the other, but there will invariably be a fee incurred by the user. There is rarely, if ever, no machine user fee, so the notion of “no fee” is really not expected.

Surprise Lawsuits?

Another thing that’s not expected is the litany of lawsuits that ATM owners have had to deal with for supposedly not disclosing their ATM machine fees to customers. Several lawsuits ranging in varying dollar amounts have stated that the usage fees were not displayed in plain sight and they were not knowledgeable of the fees before they made a transaction. Therefore, because the defendant (the ATM owners) are responsible for ensuring that the fees notifications are prominently displayed on the unit, the monetary lawsuits were awarded in favor of the plaintiffs. So why were the notices not in plain sight?

The New ATM Bill

This is where things get a little controversial. Notices can be placed with a sticker on the unit, notifying the customer of the fees. The problem is that the stickers were constantly being removed (weather conditions, theft, etc.) in some cases, making it appear that the owner wasn’t providing optimal customer service. This problem needed a solution. There had to be a better, more ideal way to apprise the customer of the fees. That answer was in the amendment of the Electronic Fund Transfer Act, more specifically H.R. 4367. This amendment works to protect ATM owners and also to discourage those frivolous lawsuits that were beginning to drastically increase.

The newly reformed ATM Fee Disclosure bill now protects ATM owners as it eliminates the requirements that were originally set forth in the amendment that required ATM owners to have and display a physical sticker which notified customers of the ATM service fees.

ATM Changes for Owners

ATM Changes for OwnersWith the new bill in place, all that ATM owners would be required to do is to continue to apprise customers of the service usage fees, but they can now display that information digitally on the screen. Customers have the option to accept or deny any charges associated with the ATM machine when using it to access cash withdrawals. This new system also eliminates faulty problems that were occurring with the notification stickers and them “getting lost” so frequently. So whether the missing stickers were due to acts of nature or from malicious intent, ATM owners no longer have to worry about lawsuits resulting from not having fee information displayed on the machines.

ATM owners are glad and relieved to know this good news. The problem with the lawsuits was affecting the owners in a very negative way having to constantly defend their compliance with the notifications. With digital notices, customers can and are required to read and accept the full disclosure sentence regarding the fees, and they must do this before the ATM machine continues to transact their request. This means no more misunderstandings, miscommunications and best of all, no more lawsuits.

Successfully Owning an ATM Business

ATM BusinessBeing your own small business owner affords you a lot of beneficial pluses. Being in a self-owned business with a profitable business model is also the best of all worlds. You get to control and manage your own business, reap handsome profits and you get to enjoy doing something that you like on a daily basis. Deciding on the right type of business is what determines just how successful you become.

Many different types of businesses can certainly be profitable, but the ATM machine business has proven to be immensely profitable because of all that it affords its owners and operators.  We make Successfully Owning an ATM Business easy. We help you get started and show you how ATM Machines work. It is fairly easy to manage the ATM business once it has been properly set up. It does require some dedicated initial time investment in order to get things ramped up, but once your system is in place, all the owner has to do is manage and monitor the machines as efficiently as possible for best results.

The ATM machine business offer owners a lot of benefits that include:

  • business flexibility that moves and changes according to customer needs
  • convenience, with hours they can control and manage
  • minimal time investment, both daily and weekly
  • ability to reap large profits with the right company and machine placements

What’s the Draw?

Convenience is key in today’s fast-paced climate, and customers always tend to gravitate towards businesses that offer them that convenience. Think fast-food drive thru’s, drive-thru car washes or self-pump gas stations; all of these businesses and other types like them allow customers to get in and out quickly, all while enjoying a service that they need. The same thing goes for ATM machine businesses and the customers that frequent them.

Whenever customers need cash fast, they look for the nearest ATM machine to withdraw money. They will not go out of their way to find an ATM machine (usually), and also they’re more inclined to withdraw cash from an available machine even at times when they don’t need it right away. Because of the habits of convenience-craved customers, it’s beneficial for ATM business owners to create opportunities to service customers as much as they can.

Also, since convenience is a crucial benefit for the ATM business owner to provide to his customer, there are also other important areas that should be incorporated into the owner’s business plan in order for it to work. The ATM owners can achieve this with their machines by:

Being Available

Make sure that his machines are in high-traffic areas where people look for, need and want the services of an ATM machine.

Being Accessible

Don’t place the machines in a hard-to-reach area or off the main traffic-ways, whether that’s by car or foot. It needs to be easy to fair to reach for customers in order to attract their business.

Being Convenient

Right along with accessibility, the machines need to also be convenient and a part of the environment in which they’re found. In other words, place ATM machines next to areas where people will actually need them. They will not go out of their way to find a machine, but certainly will use one if it’s available to them.

Competition

It’s okay if there are other ATMs in the area as long as your ATM doesn’t have the highest fee. If your ATM is the most convenient, it will still get used. Avoid placing ATM machines in slow retail stores (where traffic is less than 100 people per day). Try to avoid stores or locations where customers can easily get cash back at the register via a debit card.

Machines Working Properly

ATM business owners should always perform routine and consistent checks on their units to ensure that they’re working properly and in order.  An alert service where the ATM will send you a text message can help avoid down times. Keep them stocked with sufficient cash in ideal increments (we can help determine the best denomination for your location type) and using our online monitoring service you can always check to see if your ATM has enough funds. Routine checks should also include software updating and checking the machine’s hardware and external components for any signs of wear and tear.

Once an ATM machine has established itself as a steady, consistent and reliable machine in an area, people learn to trust it and will give their business to that machine whenever they’re in need of fast cash or banking transactions. In the end, this turns out to be a win-win situation for both the ATM owner and the customer.

There are very few business opportunities where you can invest just a few thousand dollars and ear a few hundred per month in return.  Let us show you how you can earn 10%, 20% or even 60% on your investment by successfully owning an ATM business.