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9 Tips to Planning Your ATM Purchase

Planning Your ATM Purchase

Planning your ATM purchase

Many business owners find themselves wondering if they should purchase an ATM. If you have a lot of foot traffic in your establishment, have people asking, often, if you have an older machine, or you know there isn’t another machine close, are all good reasons to consider the purchase.

Once the decision has been made to purchase an ATM, the decision maker needs to research and plan out the path they want to take. Some things to consider when planning an ATM purchase are the machine options, costs, and profitability. Knowing exactly what you are getting into and what to expect can alleviate stress throughout the purchase. Read more

Advertisements Vs. ATM Fees

Advertisements Vs. ATM Fees

ATM fees are just one of those touchy subjects that can make even the meekest of personalities take a turn and show a wild side. That could be mainly because ATM fees vary so widely from one ATM owner to the next and from one financial institution to the next. This can make it virtually impossible sometimes to get a reasonable grip on what’s fair to outrageous to pay. Of course, for the customer, fees are about paying the lowest amount as possible. But for the ATM owner, fees are an integral part of doing business, so while there is a desire to be reasonable, they must also stay competitive in the market just to stay on level with other ATM institutions.

Creative Advertising

While assessing ATM fees are certainly an important part of doing business, they’re not always welcomed or embraced by customers. There can be a lot of complaining about the rates, and even requests for refunds from customers who may decide to challenge the fee amounts based on several criteria. At any rate, the ATM owner has to become creative at ways to keep his customers happy enough to continue doing business with his establishment. And, at the same time, the owner must try to develop a workable solution that will keep a crucial and much-needed revenue stream coming into his financial business.

ATM advertising is a possible solution that owners can implement that may help to solve some of the customers concerns. It’s an on-screen video message where the customer agrees to watch a pre-recorded advertising message in return for reduced or an elimination of ATM surcharges. The customer is given this option when they begin making their transaction, so there are no worries that the commercial will just simply “play” for them, without their permission. Infringement on a customer’s time in that way can be annoying, so ATM owners want to be sure be aware of that possibility and offer the customers options.

With this type of marketing and advertising, both the customer and the ATM owner are appeased on different levels; the advertiser for agreeing to play the advertising video compensates the ATM owner, and the customer (possibly) pays a significantly reduced bank fee in exchange for watching the advertiser’s sales pitch. The sales pitch usually won’t take any longer to view than it would to make an ATM transaction, so there is no lengthy, inordinate amount of time spent watching video commercials while standing at the ATM machine. Usually, the ads will be anywhere from 10-30 seconds, just enough time to capture the customer’s attention and make a lasting sales impression.

The ATM owner and the advertiser will work out and negotiate the terms of the advertising contract. They will determine how long, how frequently and what style of commercial is best suited for the machines. Varying factors can determine ad costs, which is why negotiation is crucial. Since this type of advertising is vastly different from print or even television advertising, it’s important to look at the overall marketing package in terms of quality, relevance and style and not just length. For instance, in some cases, the advertiser will need to negotiate the rate based on the length of the commercial, whether it’s 10 seconds or 60 seconds, especially if it’s for a well-known product or brand.

Coupons and More Savings

Another feature that gets the customers attention is the tear-off coupon that’s at the bottom of their banking receipt. These receipts are good for other services or products that are with local businesses in the area, encouraging customers to keep their business with local establishments. This also incentivizes the business owners to place ads with the ATM machines, especially if they’re trying to target a certain demographic or entice the foot traffic that surrounds the area where the ATM is located.

What makes these types of transactions so worthwhile is because the advertisements are targeted specifically to ATM-style audiences, so it’s something (a product or a service) that would interest the customer. The customer does however have the option to “opt-out” of the feature and choose to not watch the videos. If the customer does go this route, they usually will have to agree to pay the ATM fees.

The Reason for ATM Fees

It’s not always a bad thing, but talking to a few banking customers will give you a lot of insight about how they feel on the subject of ATM fees. They will tell you that paying outrageous ATM fees, for them, is sometimes annoying and even alarming. It can be quite alarming if the customer has to use an ATM at a location where they weren’t expecting to get such a high usage rate attached to their transaction. For the ATM owners, the more profits that they can charge and obtain, the better it is for their business’ bottom line. But for the customer, finding the ATM with the lowest to no ATM transaction fee is going to be the ideal situation.

Great for the Owner

The Reason for ATM Fees

Without a healthy bottom line, the ATM owner doesn’t have the financial resources he needs to provide a quality service to his customers, not to mention a much-needed convenience that some customers love. ATM fees allow owners to offer their customers the latest software updates for their transactions, a faster processor on the machine, equipment that’s in excellent condition and the peace of mind in knowing that the machine will always be able to accommodate their cash requests whenever they need it to. Not to mention also that ATM owners are furiously competing with one another on getting the bulk of the ATM business traffic, so it’s in their best interest to offer customers an attractive deal in return for their business.

Great for the Customer

For the customer, exorbitant ATM fees could mean less trips to the ATM, or, going out of their (convenient) way to find a machine that charges less that machines that are closer to them. Some customers will even go out of their way to transact with ATM machines that charge anywhere from $.50- $2.00 less than the machines that are closer to them, all to save as much money as they can. However, when the customer takes his business elsewhere, the ATM owner could possibly feel the effects of it and may feel compelled to lower their rates in order to draw that customer back.

So, who should profit more and be better accommodated? The ATM owners… or the customers?

Where Do ATM Fees Go?

As far as ATM fees go, sometimes these charges are implemented solely for the customers who are non-members. That means that if a customer doesn’t already bank with an institution or have an account with that bank, they may be charged an ATM fee in order to perform a transaction by withdrawing money or using another banking service. In other cases, relatively fewer, fees are often charged to all customers, regardless of whether or not they have an account with that particular banking institution. One of the biggest complaints that customers have of exorbitant ATM fees is that since there isn’t a human teller helping them with their transaction, there is no reason why the fees have to be so incredibly high, or at best, no reason why there has to be such frequent and periodic steep increases just to access that bank’s financial services.

Fees…For What?

One of the main reasons as to why there are ATM fees is simply to manage this service and to keep it running smoothly and conveniently for the bank or ATM owner’s customers. In fact, there is software that has to be upgraded on a routine basis, that which is often covered with fee services. The machine also has to be repaired on occasion, or at the very least, maintained for service. There is also the insurance responsibility that is required for ATM machines that owners have to take into account in case of theft, natural environmental causes or other issues. When a customer is a member of a bank, these types of maintenance fees are built into either the customer’s monthly fees or through fees to their accounts if their balances fall below a minimum balance requirement.

So while having ATM fees assessed to customers is not at all a “waste,” it helps when customers understand the need for these types of fees and why some banks charge one amount while other banks charge another. The best thing for ATM owners to do to keep a steady stream of business is to keep their fees reasonable but comparable to what their competition is charging in the market. For customers, it’s a good idea to try and be as consistent as possible with one banking institution so as to cut down on the amount of fees that they pay out, but ideally it’s best to be a member of the banking institution where they frequently use the ATM machine. This will help to ensure that their fees stay stead

Successfully Owning an ATM Business

ATM BusinessBeing your own small business owner affords you a lot of beneficial pluses. Being in a self-owned business with a profitable business model is also the best of all worlds. You get to control and manage your own business, reap handsome profits and you get to enjoy doing something that you like on a daily basis. Deciding on the right type of business is what determines just how successful you become.

Many different types of businesses can certainly be profitable, but the ATM machine business has proven to be immensely profitable because of all that it affords its owners and operators.  We make Successfully Owning an ATM Business easy. We help you get started and show you how ATM Machines work. It is fairly easy to manage the ATM business once it has been properly set up. It does require some dedicated initial time investment in order to get things ramped up, but once your system is in place, all the owner has to do is manage and monitor the machines as efficiently as possible for best results.

The ATM machine business offer owners a lot of benefits that include:

  • business flexibility that moves and changes according to customer needs
  • convenience, with hours they can control and manage
  • minimal time investment, both daily and weekly
  • ability to reap large profits with the right company and machine placements

What’s the Draw?

Convenience is key in today’s fast-paced climate, and customers always tend to gravitate towards businesses that offer them that convenience. Think fast-food drive thru’s, drive-thru car washes or self-pump gas stations; all of these businesses and other types like them allow customers to get in and out quickly, all while enjoying a service that they need. The same thing goes for ATM machine businesses and the customers that frequent them.

Whenever customers need cash fast, they look for the nearest ATM machine to withdraw money. They will not go out of their way to find an ATM machine (usually), and also they’re more inclined to withdraw cash from an available machine even at times when they don’t need it right away. Because of the habits of convenience-craved customers, it’s beneficial for ATM business owners to create opportunities to service customers as much as they can.

Also, since convenience is a crucial benefit for the ATM business owner to provide to his customer, there are also other important areas that should be incorporated into the owner’s business plan in order for it to work. The ATM owners can achieve this with their machines by:

Being Available

Make sure that his machines are in high-traffic areas where people look for, need and want the services of an ATM machine.

Being Accessible

Don’t place the machines in a hard-to-reach area or off the main traffic-ways, whether that’s by car or foot. It needs to be easy to fair to reach for customers in order to attract their business.

Being Convenient

Right along with accessibility, the machines need to also be convenient and a part of the environment in which they’re found. In other words, place ATM machines next to areas where people will actually need them. They will not go out of their way to find a machine, but certainly will use one if it’s available to them.

Competition

It’s okay if there are other ATMs in the area as long as your ATM doesn’t have the highest fee. If your ATM is the most convenient, it will still get used. Avoid placing ATM machines in slow retail stores (where traffic is less than 100 people per day). Try to avoid stores or locations where customers can easily get cash back at the register via a debit card.

Machines Working Properly

ATM business owners should always perform routine and consistent checks on their units to ensure that they’re working properly and in order.  An alert service where the ATM will send you a text message can help avoid down times. Keep them stocked with sufficient cash in ideal increments (we can help determine the best denomination for your location type) and using our online monitoring service you can always check to see if your ATM has enough funds. Routine checks should also include software updating and checking the machine’s hardware and external components for any signs of wear and tear.

Once an ATM machine has established itself as a steady, consistent and reliable machine in an area, people learn to trust it and will give their business to that machine whenever they’re in need of fast cash or banking transactions. In the end, this turns out to be a win-win situation for both the ATM owner and the customer.

There are very few business opportunities where you can invest just a few thousand dollars and ear a few hundred per month in return.  Let us show you how you can earn 10%, 20% or even 60% on your investment by successfully owning an ATM business.

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Make More Money

Make More Money

Make More Money with ATMDepot

ATM Depot understands the astute business person and retail business owner. Our customers appreciate a direct relationship with industry professionals (decades of experience).

Our Customers don’t have time to waste and need to get on with their core business. They want the convenience of an ATM for their customers while getting the best value, the quickest ROI and Making More Money. That’s what we do for our Customers. ATM Depot knows the ATM Business.

about

We take all the benefits of a large organization by collaborating with key vendors and outsource basic components of the ATM business with the largest players in the business. We handle all the intricacies personally to ensure our customers enjoy trouble free ATM processing and make more money. You’re a customer, not a number. We’ll learn who you are and treat you as we want to be treated, nothing less.  Builing personable business relationships one ATM business customer at a time.

Let us deal with these publicly traded bureaucratic organizations and financial institutions as necessary to deliver the best product at the best price while minimizing overhead. By focusing on our core competency, and taking advantage of economies of scale, we can thereby return up to 110% of the surcharge fee back to the ATM owner / operator.

You Enjoy the Benefits, We Do All The Work

Since our system is internet based it allows customers access to there account online 24 x 7 x 365. No worries about who to call, no middlemen, no sales agents. We provide a direct business-to-business relationship with one company, one contact and online real time reporting.

Minimize downtime. While nothing in this world is perfect our customers know we’re here to help. If you happen to have an issue with your ATM Machine and it displays an error code – no problem. All our error codes are online with clear instructions on how to clear the issue. See the list of Tranax Error Codes or Triton ATM Error Codes for specific help.

And, if for some reason you do need to speak with someone – no problem, our toll free customer tech support is also available 7 x 24 x 365.