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9 Motivating Factors for ATM Business Entrepreneurs

Motivating factors are those reasons why we do, well, anything. Specifically, though, motivating factors are important to consider when it comes to motivating yourself (or your team) to keep working hard!

Remember when you eagerly quit your day job to pursue your career as an IAD? Now, if only you could operate your ATM business with the same drive and vigor you had that day you said Goodbye 9-5. Hello passive income!

If you’re feeling bored, bogged down, or bummed out, consider these 9 motivating factors to see if you can identify the root of the problem. We’ll also provide you with tips and next steps to help you get that motivation back!

What are Motivating Factors?

Motivating factors are important when it comes to running a business. Whether you operate your ATM business alone or employ a team, you must make sure that everyone involved in the business is motivated to work hard, reach goals, and achieve success. Otherwise, the business doesn’t reach its full potential—and neither do you. 

There are two main categories of motivating factors: extrinsic and intrinsic. Extrinsic factors are external. These are the physical, verbal, material things that motivate us. These are the rewards we receive from others. Extrinsic motivators can include praise and recognition from others, monetary rewards, and deals and discounts. 

For example, the owner of your ATM location says that you are the best IAD he or she has ever worked with. This praise feels good and encourages you to maintain that relationship. This praise motivates you to continue to work hard to please your location owner. Extrinsic motivation is based on conditioning: the rewards you receive from others motivates you to continue your behavior.

Intrinsic motivation is internal. Rather than receive rewards from someone else, intrinsic motivation involves you rewarding yourself. Pride, accomplishment, and enjoyment are examples of intrinsic rewards. If you are intrinsically motivated, you are motivated to behave a certain way because of how it makes you feel rather than because of what you get.

9 Motivating Factors

There are strategies and incentives we use every day to keep us motivated. The smell of coffee motivates us to wake up. Direct deposits motivate us to go to work. Buying a new pair of tennis shoes motivates us to walk more. It’s important to note that not everyone is motivated by the same elements. So what motivates you?

1. Financial Benefits

We’ll start with the obvious: money. Would any of us really do our jobs if we didn’t get paid? Maybe if we were intrinsically motivated to do so! But usually that isn’t the case. We work because it puts money in our pockets, food on the table, and gas in our vehicles. 

Yes, money pays the bills, but it also allows us to treat ourselves. Rather than think of money as a necessity, think of it as a reward. Save up for a new vehicle, vacation, or retirement. Once you see that travel fund start to grow, you’ll be motivated to put in the work it takes to purchase that plane ticket!

2. Job/Career Advancement

You might have your heart set on a career goal. Maybe you want to add more ATM machines to your route, manage other IADs, or change careers altogether when the time is right. You can’t get to any of these places without first giving your current position your all. Progressing toward the next stage of your career can motivate you to keep working hard. 

3. Work Schedule

Work schedule plays a large role in motivation. If you’ve been feeling unmotivated lately, re-evaluate your work schedule. One of the best perks of the ATM business is a flexible schedule. 

Is your cash pick-up time too early? If you have trouble motivating yourself to get out of bed in the mornings, adjust your schedule so that it isn’t such a burden. Are your vaulting hours too late? See if you can make an adjustment to better accommodate your other obligations (including sleep!). 

After getting a good feel for your ATM business, you can start to make adjustments. For example, maybe you decide that a greater revenue share is worth it to have the location owner load the machine for you. If you are unhappy with your work schedule, you aren’t going to be motivated to do the work. So make changes as necessary.

4. Peer Pressure

Contrary to popular opinion, we actually want you to compare yourself to others on social media! Join a community of other ATM business professionals and see what they’re doing. You might discover an opportunity you hadn’t considered, find a solution to a problem you’ve been having, and gain encouragement from others’ excitement and success.

Peer pressure can be a great motivating factor when used constructively. Sharing in the joy and success of others can motivate us to try to achieve our own goals. Sometimes, when we feel unmotivated, it helps to know that we aren’t alone, that others share our experiences, and that if our peers are making it happen, then so can we!

5. Recognition and Appreciation

It’s great to celebrate the success of others, but don’t forget to congratulate yourself! What have you accomplished lately? Reflecting on how far you’ve come, all of the hard work you’ve invested, and all of the goals you’ve reached can motivate you to keep going!

Receiving praise from others is a wonderful feeling, but you don’t have to rely on it. Remember to recognize and appreciate yourself even if no one else does. 

6. Fear

Fear is a legitimate motivating factor. Not only are we motivated by things we hope to achieve and receive, but we are also motivated by things we try to avoid. What are you afraid of? What are you working to avoid?

Fear has a way of protecting us. For example, if you’re afraid of losing money, then you make sure you are careful when handling business processes and procedures to minimize your risk. If you’re afraid of choosing a location that isn’t profitable, you will do more extensive research and testing. 

While fear can be a powerful motivator, don’t fixate on it. There are many positive motivating factors to consider.

7. Meaning and Purpose

Many of us are motivated by doing meaningful work and fulfilling our destined purpose. How is your ATM business meaningful and purposeful for you? As an IAD, you provide a service to your community. Your ATM machine provides your customers with convenient access to their bank accounts. 

In underbanked communities, this service is felt even deeper. For some people, your operational ATM machine is a valuable lifeline. This knowledge might motivate you to keep your machine up and running as much as possible in order to provide your community with this reliable service.

8. Pride

Pride extends into multiple areas of our work. We can be proud of our work in general (meaning and purpose), or we can be proud of specific goals and milestones we reach. We can also be proud of our ability to overcome obstacles. If you have ever failed and tried again, you should be proud of yourself. Let that pride and your passion for your business motivate you to keep trying!

9. Fun

Do you enjoy your work? If not, you need to make a change. When we enjoy our work, we are motivated to keep doing it! It’s not work any more if you genuinely have fun. If your business lacks this, and you’re motivated by fun, what are some ways you can make your work more enjoyable?

Ways to Stay Motivated

Now that you know what factors motivate you the most, you can take some steps to create more of these opportunities. 

Be honest with yourself.

Motivation ebbs and flows. You might not be motivated 100% of the time. But when you really start to struggle, just return to these lists to remind yourself why you do what you do and how you can get energized again.


Join a community of like-minded individuals and ATM business professionals. Make new friends who have been where you are. Exchange ideas, tell stories, ask questions, and offer your own expertise. 

Most importantly, share in others’ successes. Enthusiasm is contagious. When you’re feeling down, jump onto social media and read some success stories to motivate yourself to get back out there!

You might also seek professional development opportunities. Are you motivated by learning more about your industry? Becoming better and more knowledgeable?  

Focus on your goals.

Write them down. Display them. Share them with a close friend or family member, someone who can monitor your progress with you and hold you accountable. Your goal is your light at the end of the tunnel. A goal becomes your “why”, your reason. To increase your chance for success, turn your goal into a SMART goal so that you have a plan for achieving it.

Reflect on successes and failures.

Take some time to celebrate your successes. Display positive reviews. Reward yourself. Identify the things you are doing well, and keep doing them. And don’t let failure discourage you. Don’t be afraid to fail; learn from it. 

Take a break!

Don’t overwork yourself. It’s important to slow down, take a break, get some rest, and get some perspective. Make sure you take a break within your day most days. Schedule some time off throughout the year. Plan a vacation. Whatever your preference, don’t forget to refresh and restart. 

Stay focused on the customer.

Remember that you are providing a service to your community. People are counting on you. Knowing that you made someone’s day just a little bit easier can help get you through the day.


What motivates you? What motivates you today might not motivate you tomorrow. And some motivating factors might never apply to you. That’s okay. As long as you can identify motivating factors that work for you, you can keep building your business without the threat of getting bored, bogged down, or bummed out. 

If you’d like to join the ATM industry’s only business development membership, you could be one of many successful IADs, distributors, business people, and independent investors who enjoy special equipment pricing; first alerts to specials, sales, and timely discounts; a comprehensive array of ADA and network compliant ATM solutions; and special proprietary forms, sales tactics, and mentoring.

Join ATM Depot’s Member’s Area today and get the support you need to stay motivated!

3 Major Benefits of ATM Machines in Your Businesses

If you own a store or other business, you might wonder what benefits of ATM machines you could reap. If you haven’t wondered about this, you should. In this article, we cover 3 major benefits of ATM machines to store owners. However, you will find that each major benefit breaks down into so many different opportunities!

Not only do ATMs generate revenue, they are also convenient for your employees and customers. So an asset that serves all three parties is definitely something to consider! Keep reading to see if an ATM machine is a good idea for your business.

Increase Revenues

ATM machines increase revenue. Think of an ATM machine as a mini-business. There are thousands of independent ATM deployers (IADs) nationwide whose entire business is ATM machines. They wouldn’t do it if ATMs didn’t generate income! 

Of course, it’s not necessarily a mini-business to them because they might have upwards of 10 machines to operate. But for you to add just one ATM machine to your existing business is a small way to make big revenue.

Surcharge Revenue

How do IADs make a profit? The entire business model for an IAD is to charge a convenience fee—for ATM machines this is known as a surcharge—for users to have quick, convenient access to their cash without having to get to a bank. 

This surcharge is an IAD’s sole source of revenue, and whatever is left after making the return on investment (ROI) and subtracting small maintenance costs (receipt paper, transportation costs, cleaning supplies, etc.) is profit!

Now, most IAD’s have to find location owners who are willing to host the ATM machine. Otherwise, they’d have nowhere to put their machines! To make the deal worthwhile for the owner of the location, the IAD typically offers to share part of the surcharge revenue.

If this is an arrangement you’re interested in, you can be matched with an IAD who will take care of servicing the machine (and potentially share some of the surcharge revenue) while you reap some of the other benefits of having an ATM machine in your store. 

All you have to do is send in an ATM placement request, and ATMDepot.com will set you up with someone who will place and operate an ATM in your store at no cost to you!

Alternatively, you can purchase, own, and operate your own machine. You would be responsible, then, for loading cash, refilling receipt paper, cleaning the machine, addressing errors, etc. However, you would also get to keep the entire surcharge fee, rather than just a portion, to compensate you for your time. If you are interested in this route, check out our ATM startup kit!

Whether you operate your own ATM machine or work with an IAD, there are still plenty of other opportunities to increase your revenue.

Increase Average Spent

If you own a store, maybe a convenience store, gas station, boutique, etc., you want to increase the amount each visitor spends. An ATM is a great way to do this. Why? Cash. When people have cash in their hands, it’s convenient, it’s available, it’s quick, it’s ready. 

Having an ATM machine available to your visitors and existing customers increases the chances of them purchasing more items, especially those impulse purchases like snacks, gadgets, souvenirs, reusable totes…. All of this adds up in the course of a month to drive up your sales (and the surcharge revenue is the cherry on top!).

Increase Traffic

When you add an ATM machine to your store or business, you draw new customers who might only stop by specifically because of that ATM machine. Put a sign up to advertise that you offer ATM services, and you appeal to a whole new range of customers aside from those who might want and need the services of your actual store.

The more services you offer, the wider range of customers you appeal to, and the more business you create for yourself simply by bringing people into your business. Some of these people might not have ever stopped by otherwise, and others still might see something they never knew they needed from your store or business! Therefore, an ATM machine can be quite the lead magnet….

Increase Customer Loyalty

In addition to bringing new traffic to your store or business, an ATM also promotes repeat customers. Almost every consumer (82%) is happy that ATMs are available to suit their needs. This means that a majority of consumers have convenient access to ATMs. Yours could be one of them.

Once users know the ATM exists, they know where they can always quickly and easily access their money. In this way, you bring in more customers regularly.

You can also look for an ATM machine with the ability to print coupons on ATM transaction receipts. Offering coupons to ATM users provides an incentive for passersby to choose your ATM (as opposed to, say, the one across the street) and also encourages purchases of goods and services from your regular business!


Another upgrade you can make to an ATM machine to increase revenue is a graphics screen. With a large screen that has the ability to display graphics, you can promote your business with your logo, sales, promotions, etc. Or, you can add another revenue stream by selling ad space on your ATM to nearby businesses!

Save Money on Credit Card Fees

Not only can you make extra money with an ATM machine in your store by increasing revenue, but you can also save money. If you don’t (already) run a cash-only establishment, you likely have to pay a fee every time you process a customer’s credit card. And these fees add up.

If you offer access to cash in your store, you encourage more cash payments. More cash payments mean less credit card transactions, less fees, and more money in your pockets. Then, if it works for your business, you might be able to become a cash-only establishment and never pay another credit card transaction fee again!

Another option you have is Bitcoin. As cryptocurrency becomes more and more popular, you might find that you want to start accepting crypto payments. Depending on where your business is located and the needs of the consumers in the area, you might find that converting your ATM machine to a Bitcoin ATM machine (BTM) brings in customers who may have trouble finding this service. You might even decide to have both!

Improve Safety

Why will passersby use your ATM machine as opposed to the one across the street? People who need to use an ATM machine want to feel safe and comfortable doing so. Most ATM users feel safer using a machine that is located in or near a trusted store or business that has surveillance, lighting, and a good reputation. 

Even if your business is lacking one or more of these, just having an ATM inside your store or business will make users more comfortable than using one out in the open on the street. To ensure you place your ATM machine strategically in your store to enhance comfort and safety, check out our article about ATM security tips.

An ATM machine might also benefit your employees. Do your employees really want to make another stop before or after work to access their money? Probably not. Additionally, they should feel more comfortable using a machine in an environment they are familiar with. So the ability to bank where you work is a plus for your employees, too!

As far as you and the money generated by your store or business, an ATM machine keeps you safe as well. Using store money to load the ATM machine keeps those funds safe and secure. In this way, an ATM machine functions as an on-site safe as well as a money-maker. 

Is Your Business Right for an ATM?

While there are many benefits of ATM machines for store and business owners, it might not be a good fit for everyone. There are some costs associated with operating an ATM machine, including the cost of the machine itself, so you want to be sure you will make enough revenue in surcharge fees to justify the purchase of the machine.

So how do you know how well an ATM will do before you purchase the equipment? Here are a few factors to consider:


There are two rules of thumb you can use to predict the success of an ATM machine:

First, calculate 2-3% of the average number of customers your business sees in a day, then multiply that number by the surcharge amount (about $3). Multiply that by the number of days you are open in a year to get a rough estimate of your yearly ATM revenue.

Alternatively, you can take the number of adult patrons your business sees every day and multiply that number by the surcharge amount to get a rough estimate of your monthly ATM revenue. To create a range, take the number of daily adult patrons and add 10% to get a higher monthly estimate and subtract 10% to get a lower monthly estimate. Then look somewhere in the middle of those two numbers for a closer estimate of monthly revenue.

If your business doesn’t see enough daily traffic, these numbers might not be worth the effort of maintaining an ATM machine. So when evaluating the need for an ATM machine, you’re really looking at the demand for the service. Do enough people visit or pass by your store to make an ATM machine worthwhile?

Proximity of Nearest ATM

Furthermore, you want to consider whether or not the market for an ATM has already been cornered. If the store next to you, down the block, or across the street already offers this service, you might have to share customers. This can impact your ATM revenue. However, you can always offer a competitive surcharge fee and coupons to draw that business away from nearby ATMs. 

Number of Employees

If you own an office building as opposed to a retail store, you might want to add an ATM machine to the premises to benefit your employees more than customers or clients. In this case, you want to make sure there are at least 200 people in the building every day and that there is a need for the service. 

If there is a coffee shop, gift shop, cafeteria, or other nearby place for employees to spend money, then an ATM might be beneficial. You might also see an increase in transactions on Fridays before employees go out for the weekend and payday. This might also be extremely convenient for them. So just make sure you properly gauge the need for an ATM machine before committing.

Special Events

Mobile ATM machines are great for use at outdoor events. If you own a bar, restaurant, food truck, or any other business where events take place like carnivals, live music, fundraisers, pop-up markets, etc., then an ATM machine could be a great benefit to patrons.

Essentially, any place where patrons have the opportunity to make donations or purchase merchandise, food, and beverages is the perfect place for an ATM machine. 

Start Reaping the Benefits of ATM!

There are many benefits of ATM machines in retail stores and other businesses. It all comes down to demand. An ATM is a great opportunity for you to make some extra cash as well as satisfy the needs of your customers and employees.

To own and operate your own ATM machine and keep every cent of the ATM profit, request an ATM start-up kit, and we’ll get you started! If you’d rather partner with an IAD and simply reap the benefits of increased traffic and sales, just send in an ATM placement request! Once you evaluate the need for an ATM machine in your store or business, contact us to get started! Click here for more information about special offers for business owners.

How to Complete Your ATM Business Basic Checklist

This ATM business basic checklist is for you to use as you go through the process of operating an ATM machine. If you’re looking for more of a step-by-step guide, check out our article How to Start an ATM Business in 5 Steps

However, if you are looking for a list of what needs to be done, this is it. Once you have completed each item in this ATM business basic checklist, you will officially be in business. You can’t neglect any of these items if you want to start operating your own ATM machines!

1. How to Find a Processor

What is ATM Processing?

You need to work with an ATM processing company so that your ATM machine can communicate with your customers’ banks. An ATM processor identifies the network of each card inserted into your ATM machine, routes the information to the user’s bank, verifies the funds, then receives approval from the bank to dispense the withdrawal amount up to what’s available in the account. Check out our video here for more information.

Factors to Consider

Although ATM processing is pretty basic, there are a number of factors to consider when choosing an ATM processing company. It is in your best interest to research a variety of companies to find the one that is going to best suit your business needs and transaction volume.

Now, if you’re just getting started, you might not know your transaction volume yet. But your processor might. Find an experienced company that will be able to assist you throughout your entire career as an ATM owner. 


An experienced company will be able to give you advice regarding the location you choose (keep reading this ATM business basic checklist for more information on choosing a location) as well as how much you can expect to make from that location or from alternative locations.


You also want to work with an ATM processing company that wants you to make money. A company that acts as a business partner will offer you support throughout your entire career, not just during the initial setup. The company should offer training, ongoing support, and dependable support (meaning they answer the phone when you call…).

Other Services

Finally, you want to know what additional services the company provides. Not all ATM machines work with all processing companies, so if you choose a processor before your equipment, you might want to know if they also sell equipment. Because they will only sell machines that they can support.

If you purchase your equipment before choosing a processing company, you will have to make sure the company can support it. (More on deciding machine type next.) And you can switch processors after you are already in operation. Your needs might change, or you might not get the service you expect from your current processing company. In these cases, you will need to switch to a company that can support the machines you already have. 

Other services you might want to consider are vaulting, remote monitoring, and automated payments. This business is all about building passive income. So you want to minimize your workload as much as possible.

You can load your ATM machine (vaulting) yourself to make as much profit as you can. But if this isn’t convenient for you, your ATM processing company might offer this service. 

Remote monitoring allows you to track your machine’s activity and cash availability which makes it easier for you to keep it stocked and minimize downtime. And automated payments prevent you from having to spend time making transfers yourself and constantly online banking. The less time you spend managing your ATM, the more passive income you make.

When looking for an ATM processor, look for a business partner. Find out more about how to choose an ATM processor here.

2. How to Decide on Your Machine Type

You have lots of options when it comes to choosing ATM equipment. If you’ve already chosen an ATM processing company to work with, you will have to narrow your search to machines the company can support. If the company sells machines, this might be the simplest item on this ATM business basic checklist!

Machine Type

First, you need to decide if you want a freestanding machine, a through-the-wall (TTW) machine, or a wall mount machine. The three most important factors to consider when it comes to machine type are cost, space, and security.

TTW machines are the largest of the three types and therefore cost a little more. However, they are more secure because the vault extends into another room that can be secured during regular operation and vaulting. Unfortunately, they require a lot of space and some construction work to allow the machine to fit into the wall if the space doesn’t already exist.

Freestanding machines are smaller than TTW and are therefore a little cheaper. You also have more flexibility with the placement of a freestanding machine. Likely, a majority of the ATM machines you see day to day are freestanding.

Wall mount machines are the smallest of the three types. They are also the cheapest, but they don’t hold as much cash. Wall mount machines are a good option for slower locations. Despite the name, this type can be mounted to a countertop as well which makes them easy and convenient to place; they don’t take up a lot of space.


Some of the biggest names in ATM equipment are Hyosung, Genmega, Hantle, and Triton. All are reputable companies that have been in the business for a long time and are known for producing quality equipment. 

Check out our ATM Buyers Guide for more guidance on choosing the ATM equipment that’s best for your business. We also compare Hyosung and Genmega, the two top of the line ATM manufacturers.

New vs. Refurbished

Finally, you have to weigh the pros and cons of a new vs. refurbished machine. It really comes down to your budget, your experience, and machine availability. 

We recommend starting with a new ATM machine at least for your first one. Newer models come with improved features and advanced technology making them easier to operate.

However, refurbished ATMs are also good options. It just depends on what is available and the quality of the refurbishment. If you have your heart set on a specific manufacturer or model, you might not be able to easily find what you’re looking for; you will more likely have to choose from what’s available. 

Most importantly, make sure you purchase certified refurbished if you choose to go this route. This guarantees that the machine has had standards checks, detailing, and upgrades applied.

3. How to Place Your ATM

If you own your own store, you can go ahead and mark this off of your ATM business basic checklist! If you plan to place your machine in someone else’s business or store, consider these factors:

  • Foot traffic
  • Proximity to other ATMs
  • Proximity to you
  • Liquor license

The busier the location is, the better the location’s reviews are, the more people that pass by it every day, the better your ATM is going to perform. People can’t use your machine if they don’t pass by it or see it, so you want to get as many eyes on your machine as possible.

You also want to corner the market. You will get more users the farther away your machine is from other machines. This way, you aren’t sharing customers; yours is the most convenient!

Remember that the goal is to build passive income. So the less time you spend managing your machine, the more you make! This is why it’s important to choose a location that’s convenient for you, too. If it’s close to the route you take often, either to and from home or work, you make more with less time and work (and gas!).

Finally, keep in mind that locations that have a liquor license are able to charge more for transactions. In our article 9 Best Locations for ATM Machines we share our experiences with ATMs in various locations. If you need help approaching location owners, check out our tips for cold calling or join ATM Depot’s Members Area for access to scripts you can use to negotiate a deal.

4. How to Decide Your Surcharge

Setting your surcharge is all about strategy. You want to strike a balance between a transaction fee that’s convenient for your users and profitable for you. If you’re just getting started, you need to make your return on investment (ROI) before you can start making a profit, so you want to do this quickly. There are two ways you can do this:

First, you can set a surcharge that is lower than the competition to increase the number of transactions your machine receives. Second, you can match the competition or set a higher surcharge to try to make more per transaction. 

However, it isn’t as simple as that. It all depends on your location, the amount of foot traffic, the demand for your service, and your proximity to other machines.

Fortunately, we have a comprehensive guide for How to Set Your ATM Surcharge. Furthermore, you can always adjust your surcharge, so don’t stress out about it too much. Trial and error will play a big role in making sure you get it just right!

Completing Your ATM Business Basic Checklist

You know what you need to do, but how do you do it? This ATM business basic checklist is just the start. That’s why choosing the right ATM processing company is so important. Because you want support from beginning to end. Whether it’s asking questions, strategizing, or filling your pockets, your ATM processor should be there every step of the way making sure that you are successful. If you have questions about choosing a processor, purchasing ATM equipment, placing your ATM, or setting your surcharge, contact us today!

ATM Business Basic Checklist via ATMDepot.com
Want to start your own ATM Business? Make sure you check off all of the items on this checklist before you get started so that you’re prepared.

7 Tips for Maximizing ATM Revenue in 2022

We’ve talked about maximizing ATM revenue before, but we think it bears repeating. Plus, some things have changed in the economy and the industry in recent years. So, here is a modified, modernized, fresh list of things you can do to maximize your ATM revenue this year.

What is ATM Revenue?

Your ATM revenue is the money your machine brings in. So, how many people use your ATM in a day? A month? A year? The number of transactions made multiplied by your surcharge equals your revenue. The more revenue you make, the more profit you make because that means there is more left over after you cover business expenses. Maximum revenue is good for your business, and it’s good for you!

How to Make ATM Revenue Projections

There are a couple of ways you can predict your revenue and set revenue goals. First, if your ATM machine is in a store, restaurant, or other business, you might expect an average of 200 customers to visit the establishment every day. Now, the ATM industry estimates that about 1-5% of people who see an ATM actually use it, so you can count on about 6 or so people using your machine each day.

Another way to figure revenue projections is to determine how many adult patrons the establishment sees in a day. This should equal (plus or minus 10%) the same number of ATM transactions your machine will have in a month. This number might be a little lower if the establishment accepts credit cards or offers cash back at the point of sale (POS). 

For estimation’s sake, then, say the establishment where your machine is located sees 200 patrons a day. At the higher end of the spectrum, you could expect 200 ATM transactions in a month. At the lower end of the spectrum, you might expect 20-40% less (120-160). Multiplied by an average surcharge of about $3.00, you’re looking at a range of about $360-$480 in revenue each month.

Now, these figures won’t be exact. As you can see from the following list, there are a number of factors to take into consideration when it comes to maximizing your ATM revenue. So if you are experiencing numbers lower than the projections you get from the formulas, try implementing one or more of these 7 tips.

How to Maximize ATM Revenue

1. Adjust Surcharge

One of the most obvious ways to bring in more money is to adjust the surcharge. This is, after all, where your revenue comes from. However, while raising your surcharge could bring in more revenue, it could also deter customers if it’s too high.

If you already have a relatively high surcharge (the average is about $3.00), lowering it might bring in more users. Eight transactions at $2.50 is more than 6 transactions at $3.00. So you’ll want to experiment to find the sweet spot. 

Your surcharge fee will also depend on your competition. Consider the rates of nearby ATM machines. If you can offer a lower surcharge, you might be able to corner the market. If you don’t have any competition, you might be able to increase your surcharge without compromising the number of transactions you see.

And don’t forget, if your ATM is located in an establishment with a liquor license, your surcharge could be upwards of $4.00. So the establishment where your machine is located is a factor as well.

2. Diversify Denominations

Believe it or not, not all denominations perform the same in every location. In areas where there are more high dollar withdrawal amounts, higher denominations like 20s are standard and convenient for users. However, ATMs in areas where people prefer to withdraw smaller amounts of cash at a time perform better with smaller denominations like 5s or 10s.

To change the denomination(s) your machine dispenses, speak with your ATM processor. They will need to set you up with the right cassette and programming to make it happen.

3. Advertise

People cannot use your machine if they don’t know it exists. Therefore, advertising is key. There are a number of simple things you can do that won’t cost you a thing.

First of all, make passersby aware that your ATM is nearby even before they enter the establishment. Consider putting up a sign in the window for some cheap, easy advertising. Make your own sign for free, or purchase one depending on your needs and the preference of the location owner.

Second, advertise your ATM on the establishment’s website or on Google Maps. Make sure that people who are researching the establishment online or are looking specifically for an ATM machine know that there is one at that location.

Third, make sure the machine can be seen by patrons of the establishment. Is it in plain sight with no shelves or corners hiding it? Are there zero obstructions, making it easy to get to? Is the area well-lit? These are all factors to consider when it comes to drawing in more users, and the best part is that they can easily be adjusted without spending any extra money.

Now, if you do find that you need to do a little more, you might want to put some money into your advertising. You can purchase a topper for your ATM machine that helps make it more visible. You can even get one that can display messages and graphics to add to its appeal. Use LED signs and lights with bright colors to catch customers’ attention.

4. Offer Incentives

Your ATM might have the ability to print coupons on the ATM receipt paper. This is a great way to encourage repeat business. Gas discount coupons work well for gas stations. Car wash coupons, BOGO offers, and free drink with purchase are other good ideas. Customers are more likely to use an ATM if they get a bonus or extra benefit.

5. Update and Upgrade

Customers might not feel comfortable using your machine if it looks old, run-down, and out-of-order or likely to malfunction. If you are looking for ways to maximize your ATM revenue, we’re sure this isn’t the state of your machine. But customers might not know that just by looking at it. 

Make sure the area around the machine is clean, the machine itself is clean, the decals are new and not peeling, and your machine is fully stocked and functioning during all hours of operation. The less downtime your machine experiences, the more opportunities you open to transactions.

Your machine might look great! But certain upgrades can make your machine stand out from the competition. Earlier we mentioned using LED lights, topper, and graphics to help advertise your machine, but these features can also make your machine look more inviting if it’s already in a conspicuous area.

As long as you ensure your software is updated, then you minimize the downtime of your ATM and speed up transactions. This keeps users coming back. Upgrades are a nice touch if you find that you need them. 

6. Change Locations

You might want to experiment with the placement of your machine as well. Place the machine near the door where patrons have two opportunities to pass by it (coming and going). Or near the cash register where almost every patron is sure to stop and probably need cash. You might also consider placing it near a particularly popular aisle where more people are likely to spot it. Be strategic.

If your machine can be hooked up outside, you might want to consider this as well. This opens business up to passersby who never intended to enter the establishment in the first place. It’s also quite obviously visible this way, and if the establishment isn’t open 24/7, you open your machine up to more transaction opportunities by extending its hours of operation.

Finally, if all else fails and you aren’t seeing the numbers you want to, it might be a matter of slow business or foot traffic to the location. If you aren’t seeing at least 200 patrons in a day/transactions in a month, you might consider looking for a busier, more profitable location.

7. Scale Your Business

Now, if your machine is doing as well as you could hope, but you still want to bring in more revenue, it might be time to scale. This could mean adding another ATM machine or two (or ten!) to your route, or it could mean branching out into the Bitcoin ATM business

Cryptocurrency is rising in popularity. If you live in an area with a heavy population of crypto users, it might be worth it to give it a shot. Bitcoin ATMs (BTMs) allow users to purchase bitcoin with cash or debit card, and they can sell bitcoin for cash as well. Adding a BTM to your route would provide an additional source of revenue.

Maximize ATM Revenue in 2022

There is no shortage of opportunities when it comes to the ATM business. If one strategy doesn’t work, it doesn’t take much effort to try another! That’s the beauty of passive income. 

Unfortunately, we don’t have the perfect recipe for your success. It will require some trial and error. That’s because no two ATM businesses look the same. There are so many factors to consider, but that also means that there are many possibilities to explore. Find what works for you and your personal revenue goals this year.

The Future of Cash: Is the ATM Business Dying?

Is the ATM business dying? The short answer: No. As long as there is cash, there will be ATM machines. 

Not only is cash not going away anytime soon, cash is the most widely accessible payment form. ATMs are needed to keep it that way. Digital payment systems have their place, but so does cash. People love to have options. And they don’t react positively when their choices are taken away.

Cash has been around for about 3,000 years. It won’t disappear overnight. There is actually more currency in circulation now than ever before because of the uncertainty caused by Covid-19 the past year.

Although cash payments may be declining, ATM machines can adapt (and already have been) to an increasingly digital society. So as the needs of the consumer evolve, so too will ATM machines. And you’ll want to be there when they do. 

Digital Payment Systems

There are many alternatives to cash payments. Obviously there is the option to pay with a debit or credit card. You have Automatic Clearing House (ACH) payments directly from a bank account. Your employer likely pays you via direct deposit. 

There are services like PayPal that allow you to make purchases online without even having to enter your payment information each time. Many apps like CashApp, Venmo, and Zelle have been developed to transfer small amounts of money between friends and family when cash isn’t readily accessible. And of course you’ve surely heard the buzz about cryptocurrency.

With all of these payment options, where does cash fit in? It’s enough to make you wonder, Is the ATM business dying?

But cash, like digital payment systems, has its benefits and disadvantages. That’s why we need them both: to keep our options open. 

Drawbacks of Digital Payment Systems

Digital payment systems definitely have their place. They’re efficient and flexible. It’s the only way ecommerce works. You can pay for goods and services with the click of a button. However, there are some drawbacks.

First, it’s risky. Card numbers can be compromised, crypto wallets can be hacked. Digital transactions aren’t tangible, so it’s not easy to keep track of. However, your digital transactions aren’t untraceable.

There is proof of your purchases on receipts, in your email, on your bank statement. Your bank accounts and crypto wallets have your name on them and other personal information attached. This increases the risk of identity theft.

Second, cryptocurrency is extremely volatile right now. There is a lot to learn, and although it isn’t going anywhere, no one is sure what its future looks like. Furthermore, most cryptocurrencies aren’t federally backed, which adds to its risk.

Third, digital payment systems contribute to the digital divide. The digital divide refers to the inaccessibility of the Internet for a certain portion of the population. Not everyone has access to reliable Internet, and not everyone who does have access has the literacy necessary to manage finances digitally. This is a huge disadvantage for those in rural areas, low-income households, and the elderly.

Additionally, mobile payments require the use of a smartphone. Only 85% of Americans own a smartphone. While that may seem like a lot, and it is, 15% is also a lot when you think about the thousands of people for whom mobile payments, online banking apps, and constant access to the Internet aren’t an option. 

So while there are some benefits to digital payment systems, they aren’t perfect, and they exclude certain demographics.

Benefits of Cash

It’s anonymous, it’s stable, and it’s accepted pretty much anywhere (and by anyone).


There are many obvious benefits to cash. First of all, it’s immediate. When you pay with cash, the recipient doesn’t have to wait for a transaction to process, they don’t have to bother with insufficient funds, and you don’t have to worry about overdrawing your account or accruing interest on a credit card transaction. The money is paid. That’s it. It’s done.


Second, cash is physical. It hurts just a little bit more when you pay for something with cash because you can see and feel the money leaving your side. This can help you be more conscious of your spending habits. It also makes it easier for you to keep track of. You don’t have to worry about hackers getting access to your stash remotely.


Third, it’s accessible. Everyone—rich or poor, young or old—has access to cash. You don’t have to be tech savvy or connected to the Internet to manage your cash. According to a Pew Research Center survey conducted earlier this year, that’s good news for the 7% of U.S. adults who don’t use the Internet.

As long as there are unbanked and underbanked people, there will be cash. About 6% of Americans are unbanked while 16% are underbanked. Unbanked people do not have a banking relationship. They either don’t have enough money to bother with an account, can’t keep up with the fees, or just don’t trust banks.

Without a bank account, these people must rely on alternative financial products and services (payday loans, check cashing services, prepaid cards, etc.). They are able to purchase prepaid cards and use them at ATMs without the fear of incurring an overdraft fee if the funds aren’t available.

Underbanked Americans might have a checking and/or savings account but might also rely on alternative financial services. The FDIC’s 2019 How America Banks survey found that 95% (124 million) of U.S. households have at least one bank account. 

That is both the highest number and percent since the survey was first conducted in 2009. That’s good news for cash and ATMs. 


Finally, there is a certain degree of privacy with cash payments. Average cash transactions can’t be tracked, and aside from a paper receipt that can easily be discarded, there is no paper or digital trail. We won’t go into all of the hypothetical scenarios where this might be useful, but many people still value their privacy especially since there is so little of it online.

It is better, easier, and safer to use cash for purchases under $20 to minimize the risk of identity theft.

The Payment Choice Act of 2021

There are some businesses that have chosen to go cashless. However, to keep this from becoming a trend and excluding those who only have access to cash, Congress passed the Payment Choice Act of 2021.

This Act prohibits retail businesses that accept in-person payments from refusing cash. This protects the consumer’s right to use cash at retail businesses.

On the other hand, there are many businesses that encourage cash payments because they are charged fees for every credit card transaction they process. Cash payments also decrease their rate of chargeback fees which saves businesses money as well.

The Future of ATM Machines

Although cash payments are decreasing, it isn’t because cash isn’t valuable. It’s just because there are so many more options. There is more currency in circulation than ever before.

The current environment in light of Covid-19 has made ATM machines more necessary than ever. Banks are limiting traffic in their lobbies to keep up with social distancing protocols and for the overall health of their customers. ATMs allow customers to access their accounts with limited personal interaction, which is appreciated by more and more people these days.

ATMs serve other purposes, too. They not only allow users to make deposits and withdrawals, they also provide business owners with other marketing opportunities. Offering ATM access in their stores increases foot traffic, impulse purchases, and overall business.

ATMs can be fitted with toppers to run ads, screens are getting bigger to accommodate advertising, and coupons can be printed on receipts to encourage future purchases.

ATMs are also starting to feature Bitcoin capabilities. So if you get into the ATM business now, there’s no telling what opportunities lie ahead. Your business will be able to grow with the times if cryptocurrency is something you are interested in.

Is the ATM Business Dying?

Although there are many digital payment options available, cash is still a winning option for a number of reasons. Cash payments are decreasing, but that’s just because more and more transactions are happening online. It doesn’t mean those are the only transactions happening. 

In order for cash to be completely eliminated, it would have to be by government decree. Since the government easily collects taxes on currency, it isn’t likely that a decree like this will happen anytime soon.

So to answer the burning question, “Is the ATM business dying,” we can confidently say, “No.” Cash still plays a very important role in our society. Therefore, there is still a need for ATMs. There might even be more need now as people shift from in-person bank business due to Covid-19 precautions.

Even IF cash is phased out completely, it won’t happen in our lifetime. Therefore, you are safe to invest in ATM machines and start making passive income!