[Infographic] Bitcoin Business vs. ATM Business: Fees Explained Simply

Bitcoin. Who hasn’t heard of it? News of this new form of digital currency is sweeping the nation. Every day it seems we hear of someone else making lots of money from blockchain in the Bitcoin Business. Needless to say, it keeps us interested. But, there’s been a pretty big downfall to investing in the currency lately. Transaction fees are becoming quite a problem. In December 2017, a man moving $25 of Bitcoin paid a $16 fee to do so. According to CNBC, people are paying $28 on average to make Bitcoin transactions. The average transaction fee at an ATM machine is currently around $4. Both fees have been increasing, but Bitcoin’s transaction fee is doing so at a significantly higher rate.

What is Bitcoin?

In its simplest terms, Bitcoin is a digital currency. A cryptocurrency. Created in 2009 by anonymous user Satoshi Nakamoto, the goal was to create a decentralized electronic cash system. Decentralization is one of Bitcoin’s most important characteristics. This means that no single institution controls the bitcoin network. This puts people that don’t like institutions to have control of their money at ease. Another defining difference between common currencies and Bitcoin is pseudonymity. The system does not need to know the identity of any parties involved when Bitcoin is transacted. This anonymity attracts illegal activity which takes up almost half of Bitcoin transactions at the moment.

What is Bitcoin Infographic

Source: http://mompreneurasia.com/wp-content/uploads/2017/06/btc-1024×690.jpg

Transaction Fees in the Bitcoin Business

With so many success stories in the media, people are rushing to enter the cryptocurrency business. Transaction fees are usually the first and most visible cost that everyone in the network will experience. With more users joining in, fees are increasing. According to the graph below, transaction fees for Bitcoin in October 2017 total over 22 million dollars. The average transaction fee around that time: around $60.00. The biggest pain point most people in the network have is how much the fees are fluctuating. If you enter the Bitcoin business, it is in your best interest to check www.cryptofees.net daily, or a similar site, to find out the current average transaction fee. The constant variations and shifts keep Bitcoin miners on their toes.

Bitcoin Transaction Fees - Graphic

source: https://web.archive.org/web/20181020203539/https://cryptovoices.com/network-transaction-fees/ (2018)

ATM Business Transaction Fees

One of the most common fees we encounter every day has been rising as well. ATM surcharges have reached an all-time high. CNBC reports Pittsburgh has the highest current average at $5.19 while San Francisco has one of the lowest at $3.90. The slowly increasing fee ensures Independent ATM Deployers continue to make a good amount of passive income. As averages continue to rise, remember to update your ATM surcharges to ensure you make more money.

Interested in learning more about the ATM Business? You’re in the right place. Don’t leave this page without getting the information you need. Download our FREE ATM Business Guide by clicking the link below.

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ATM Fees Increasing Over Time

source: http://time.com/money/4966816/atm-fees-all-time-high/

TX Fees vs. Surcharge

Although ATM surcharges have been increasing, the fee doesn’t fluctuate as fast as Bitcoin transaction fees. The average annual increase, according to Bankrate 2017, has been 4.7% over the past 19 years. Bitcoin transaction fees are different for each transaction. On this day, the minimum Bitcoin transaction fee charged is recorded at 0.0963%, however, the largest fee recorded is 29.3309%. That’s right. Someone paid $43.00 to send $103.61. Good thing we don’t have to pay a percentage to withdraw money from an ATM.

The average ATM surcharge has been increasing lately, but it’ll be a while before it’s equal to that of Bitcoin. Most people are wondering whether getting into the Bitcoin business would be beneficial. The answer is … probably. If you’re wondering whether getting into the ATM business is profitable, the answer is yes. IADs are racking up on these surcharges that happen to increase each year. You may have to check daily what you’ll pay to transfer Bitcoin, but surcharges don’t usually change on a daily basis. The ATM business is a lot more secure and reliable, however, the Bitcoin business is definitely booming. We’ve created this infographic to help illustrate the difference between bitcoin fees and ATM surcharges.

Bitcoin Business vs ATM Business Fees

[Infographic] The Bitcoin Business vs The ATM Business Fees

How to Profit from the ATM Business - Free Guide

Put More Money in Your Pocket: Making an ATM Profitable

Make More Money

Is your ATM profitable?  There is more than one way to measure ATM profitability. Some ATM Entrepreneurs only look at the surcharge income verse expenses out. However, if you really look at the ATM business, it’s more than that.

Let’s use some easy numbers to wrap our heads around profitability.  I prefer to say, how much can my money make for me?  Do you work for your money or does your money work for you?  That means if you have a few thousand dollars sitting in a bank account (aside from emergency funds which we know is important) how much income are those funds generating.

Historically, interest rates in a savings account, money market account, or a Certificate of Deposit (CD) account can generate 1% – 3% annually. So let’s say you have $5,000 sitting in the bank if you locked that away in a CD that would get you the highest returns. Let’s say you found a bargain at 3% (not likely at the time of this writing) but that would be a whopping $150 per year and you’d probably have to lock up those funds for at least 3 or maybe 5 years.  More common is a 1% CD for a year or a Savings account at less than 1% these days. So for argument sake, we’ll say you’re averaging 1% a year which would be $50 per year on $5000. While the savings account or other bank account funds are insured and the risk of funds is very low, the ATM business is not much riskier if you work it.

There’s no magic bullet. To maximize your income, making the most on your money you do have to find a location and you do have to service the ATM. That’s the way to make the most money from the ATM business. One can expect an average of about 100 ATM transactions per month from an okay location. Poor locations might average 50 or 60 (2 uses per day) and great machines might average 400 or more (12 transactions per day). If you have a mix of locations you’ll see an average of 150 or so across the portfolio.

We’ll use an easy example of 100 transactions at $3.00 and giving the location $1 after the first 50 transactions to ensure you cover your costs. The biggest expense is the ATM itself. We’ll use $2500 for a brand new ATM with taxes and installation and $10 per month for wireless communication services.  Then, you’re going to load $2000 or so in cash but those funds are either in the ATM or in the bank so it’s not really invested cash since you still have immediate access to it in an emergency.  So, the initial investment might be $2500 or $4500 depending on how you look at it.

If you have a location doing 100 transactions at $3 that gives you $300 per month, less the $50 you pay the location for the 50 transactions over 50. That leaves you with $250 less the expense of wireless fees, travel costs to the location (gas, car payment, maintenance, etc), and any costs associated with doing business at that location. Maybe you buy food if it’s a restaurant bar, or get a haircut once a month if it’s a barber (while these are normal things you would probably do, they are considered business expenses) since you want to patronize the stores you do business with.

Let’s say of the $250 in gross income after paying the location you account for $50 per month for other expenses leaving you $200 per month. That same $2500 in the bank would take you 4 years to make the same amount from one ATM a month.  If you average $200 net income each month from one machine you would have essentially paid off your first location in a year.

So, how do you make even more money from your ATM?

Your ATM users might see an ATM as a convenient way to get quick cash; however, some ATM owners are looking to see how they can make an ATM more profitable. Now, if you’re a store owner and an ATM investor and not an IAD (independent ATM deployer) you might look at the ATM as a way to attract more customers to your store.  However, what retailers don’t often realize is that a few simple steps can turn an ATM into an additional money-making vehicle for them making the ATM even more Profitable. If you’re an IAD, these are some of the points you want to talk about with the store owners.

  • Have you ever walked into a store that has an ATM sign in the window but can’t locate the machine once you’re inside? This happens more often then you think. To maximize ATM revenue, make sure customers can easily locate the machine.
  • If you work with convenience stores you know they use every inch of available space to shelve products. This can often make it harder to locate the ATM as they often put it in the back of the store. I’m sure you’ve heard the phrase location, location, location in real estate. Well, it doesn’t only apply to houses.
  • The number one step to maximizing revenue and making more money when operating an ATM business is to make sure the ATM in a visible and easily accessible location. The best place is right inside the front doors of the store or near the front of the store at the highest traffic aisle such as the water and soda aisle.
  • Maximize ATM usage by making sure customers have to pass the machine before they shop. If their main purpose wasn’t to come in and get cash, it might trigger them to do so since the machine is so convenient.
  • In a bar, quick service restaurant, brewery, or any place where customers walk up to a counter to plan an order, placing the ATM machine in an area that gets the most foot traffic before the user gets to the ordering area will be most profitable. Typically, this will be the entrance or along the area where customers may line up or congregate to order. Keep in mind that customers have many uses to have a few extra dollars while ordering and after ordering. At a bar — the need for another drink, playing the jukebox, another game of pool, paying for parking, a valet, or a taxi on the way out.
  • Signage is another simple step to maximize revenue. Advertise that you have an ATM located in the establishment. I can’t tell you how many locations don’t say they have an aTM because they think it will create a target. Trust me, criminals will know they have an ATM anyway. The sign is to increase legitimate use. Anyone that thinks a sign is going to invite the criminal won’t maximize revenue.
  • The location of the sign is also important; it must be visible from the street or to passers-by on the sidewalk. Many storefronts, bar windows, liquor stores, and popular convenience locations can be cluttered with lottery posters, sale posters, or neon lights, so placing the sign where it is clearly visible will improve the ATM usage.

ATM owners make money from the convenience fee that is charged (the surcharge); therefore, the more conveniently located your ATM is, the more people will be driven to the machine. Some locations like barbershops, nail salons, ice cream shops, smoke shops, and even some bars & restaurants do not accept credit cards due to the high cost of taking that payment method. Those locations will generate the most ATM revenues.

An ATM owner making a conscious effort with advertising and placement should maximize profits vs ATM owners not doing those things. Smart ATM operators can get their ROI (make money back) “return on investment” much sooner than sometimes anticipated.

There are also many other ways to make your ATM profitable.  From on-screen advertising to dispensing coupons and discounts on the receipt, to complete ATM branding by wrapping the ATM with a custom skin from one advertiser.

  • Put more money in your pocket with advertising on the ATM screen and coupons.  If you have several locations in an area, cross-promoting the stores can also generate more money.
  • Would the barbershop like to advertise or offer a coupon on the ATM you have located a few blocks away at the bar?
  • Would the bar want to advertise on the ATM at the barbershop?
  • While you can set your own pricing for coupons, welcome screens, and processing screens, generally $25 – $30 per month (a buck a day) you can cross-promote and generate additional revenue.

Obviously the nail salon isn’t going to advertise on your brewery ATM, but they might be interested in advertising on the ATM at a coffee shop or the small boutique or that farmers market where their demographics hang out. When thinking about advertising and coupon opportunities, think about the locations you have as well as potential locations that might be interesting candidates for advertising. If you can get advertising interests prior to meeting with a location owner you can even use some of that info to close the deal (I have a barbershop that would let you advertise on there ATM). This can lower your costs of acquiring the location. You can even use advertising funds to secure a good location by offering the location free advertising on another ATM of yours. Present the real value. Advertising is a great incentive.

One of the simple ways to increase profits is to load the ATM with 10’s instead of 20’s in some locations. This lowers the average withdrawal amount, often increases transactions, and reduces funds needed in the ATM.

Should you need more ideas about how to maximize profits from your ATM or your network of ATMs if you operate multiple ATMs as a business, please give ATMDepot.com a call at 888-959-2269 to speak with one of our associates.

Finding the Cash

ATM businessIf you have an ATM business, then you’ve already done your research and found it to be one of the most lucrative businesses you could have chosen to be in. The ATM business is easy to manage and operate, and you’re all but guaranteed a profit from your customers…that is, those that can find your machines.

A lot of the problem that most ATM owners face is finding ideal locations to put their cash machines. It may seem that this is a no-brainer since everybody at one time or another needs to get to an ATM machine. Surprisingly however, there are some business owners who are often surprised by the lack of traffic that their machines often get. Is this lack of traffic due to location, visibility, dependability or availability?

Yes, yes, yes, and yes!

Cash machine owners must understand that customers who frequent ATM machines are those who need convenience and flexibility. If your machines are in the right place, at the right time, and at the right locations, then your profits are all but guaranteed, and a happy customer you will make!

Location

ATM locationAlthough it may not seem or sound like a big enough deal, but location is crucial to the success of your ATM cash business. There are definitely good spots AND bad spots where you can position your ATM machines. Put it in the wrong place (or a not-as-good-as-can-be place), and your profits suffer. Put the machine in the right place (such as, IDEAL), and your profits soar. Where are little known and good spots?

  • Outdoor concerts and venues
  • Traveling fairs and carnivals
  • Schools (colleges, high schools, universities)

Visibility

As if location itself weren’t important enough, the visibility of your ATM machine is the second most important consideration for you to look at once you’ve found the ideal spot.

It doesn’t do your machine any good to be in the ideal spot, but no one can see it or doesn’t even know it’s there. Steer clear of placing the machine behind venues where it’s likely the machine won’t be seen. If it’s permissible with the venue’s owners or managers, ask to have signs pointing to where your machines will be located on the property. This is something that is certainly workable with negotiating, especially if there are multiple ATM’s on the site.

Also, when you’re looking for good visibility, also be aware of security and placing the machine where people won’t be worried about using the machine. Place in a well-lit, approachable place where there’s a fair amount of foot traffic, but not too crowded. You also don’t want customers to feel uneasy if there’s TOO much traffic around him while he’s making a transaction.

Dependability

Now that customers know where the machines are located at the fantastic venue or permanent location, you’ll need to be sure that your machines are operating in good condition and well-stocked. There is nothing as aggravating to an ATM customer as to traipse all over the venue or site to get to your machines….and they don’t work!

Make it a point to perform routine maintenance on the ATM machines to ensure that they’re all working properly. Do this especially, and more importantly, before big events. If there are any problems that arise with the unit, have them serviced as soon as possible. In the case of machines that are inoperable for long periods of time, use an alternative solution. If you own multiple machines in the same venue, direct customers to where they can find your other cash machines on the property.

Also, make sure the cash is in the machines, and in sufficient denominations for the customers. This is a task that you will want to check on more often than a couple of times a week, especially if the machine is in a permanent location.

Availability

Where there’s an ATM machine, there will certainly be customers who will use it. With that, there needs to be machines available for them to use. In other words, be creative about where you choose to put your cash machines. If the places are safe enough and have high foot and/or car traffic, then your machine will certainly get some customers and make a profit. But, if there’s not an option for them to use, no one profits on either side.

Just by taking a little time to ramp up your ATM cash machine marketing efforts can make all the difference in your bottom line. Get creative with your placements, and take all of the above steps into consideration with your business. Provide a way for customers to find the cash machines, and you’ll have a way to make your business a successful one.

The 6 Basics of Starting an ATM Business

The Basics of Starting an ATM Business

Did you know that there are over 425,000 ATMs in the US and fewer than half of those are owned by banks?

The majority of them are owned by people like you and me. ATMs are very profitable businesses because there is very little to no overhead expenses. You don’t need employees.

No store front or rental space is needed, and there is a low start up investment. The best part is you can manage your ATM business from home at your own schedule. Are you ready to get started?

Follow these 6 basic steps to set the foundation for starting an ATM business to ensure maximum potential for success: Read more

Investing in an ATM for Business or Profit

Custom Branded ATM Machine for a BusinessInvesting in an ATM

Do you have customers asking you for the nearest ATM location? If you answered yes, then it is time to consider buying or investing in an ATM machine for your business. Instead of sending your customers around the corner or down the block to the nearest ATM machine, wouldn’t you rather offer them the convenience of never having to leave your store? Plus, you get to keep the great profits of owning your own machine. Investing in an ATM can generate surprising amounts of revenue.

Up until now, you’ve been sending this revenue around the corner and down the block, but it is time to take this reliable source of constant income, and make it yours. From now on, when somebody asks you where the nearest ATM is, you can direct them to the one located right in your store. Your customer benefits from the convenience and so do you. After all, when a customer leaves your store, even if they are headed to grab some quick cash for their purchase, there is no guarantee that they will return. This can potentially result in a loss of sales and is easily prevented. The majority of start up ATM business owners earn their entire investment back inside of six months or so. After that they earn profits month after month, year after year. The ATM revenue you can potentially earn comes from the ATM surcharge. When you own your own machine the surcharge is 100% yours. Read more