Should Teens Carry an ATM Card?
The thought of your tween or teen armed with an automatic teller machine card might send shivers up your spine. After all, every place that young people go, there tend to be plenty of ATMs: at sports stadiums, concert venues, at shopping malls, and on so many city streets. You might imagine your child out with his or her friends, continually stopping at ATMs all night long so he or she can spend, spend, spend – and worry about the consequences at another time.
That doesn’t mean you should try to block your kids’ access to ATMs until they’re ready to leave for college. ATMs can provide emergency cash whenever your kids are stranded, or whenever they’ve lost a purse or wallet and need to pay for transportation home. What’s more, ATMs can teach them important lessons about monetary usage and about establishing a monthly budget and then sticking to that budget no matter what.
Setting Boundaries for your Teen’s ATM Card
It’s important to sit down with your kids before you hand them an ATM card to discuss restrictions. Just as you assign them a curfew and establish other rules, set limits as to how often they’re allowed to make ATM withdrawals, so as not to drive the cost of their ATM fees too high. Once a week is probably a good number. Also, instruct your kids to only use the ATMs belonging to their bank, again to avoid unnecessary fees. And make sure you review ATM safety guidelines with them, so they can avoid thieves and skimmers.
Sometimes it’s better to test your kids’ spending habits before entrusting them with full ATM privileges. One way to do that is by giving them a prepaid card. A prepaid card is similar to a credit card, but it uses funds that you have already deposited into an account. Every time your child makes a purchase, the amount of that purchase is deducted from the account. Once your child has demonstrated to you that he or she can spend in a responsible, thoughtful manner, and isn’t prone to splurges, you can then upgrade him or her to an ATM card. Be aware that some prepaid cards come with an ATM function, but you can usually disable that function if you want. You should realize, too, that a number of prepaid cards charge high fees.
In some ways, issuing a card for an automatic teller machine makes it easier to monitor your tween or teenager’s spending habits. If your child works, and/or you give her an allowance, then she might be spending a lot of cash without your having the slightest idea of where that money’s going. But if your son or daughter uses an ATM card to get cash as needed, you can have a clearer sense of when and where that money is being spent. Make it a requirement, therefore, that your child bring home all his ATM receipts, just as he does all his report cards. From time to time, leaf through those receipts and make sure there aren’t any huge withdrawals or suspicious locations listed.
By the same token, an ATM card can make a child more careful with cash. Think about it this way: if your child were to attend a concert with a big wad of cash that she’d saved up from her afterschool job, she might be inclined to spend the entire sum on unnecessary souvenirs. But if she has to go up to an ATM and type in a number, knowing that her parents are going to see the receipt, she might well end up spending a lot less money that evening.Read More
How Can I Teach My Child about ATMs?
You might be looking for a way to teach your young children basic concepts about money. Or, if you take your little ones with you when you use an automatic teller machine, you might be seeking a way to explain to them what that machine does. You may also want to dispel the notion that an ATM is some kind of magic gadget that gives people passing by as much money as they want. A toy ATM can be a great tool for teaching these lessons. Such a toy is similar to the piggy bank you might have had when you were a child – but on a whole other level.
High-quality toy ATMs work in similar ways. They look like realistic miniature versions of the real deal. And they store your child’s cash – dollar bills and coins. Your child can use its keypad to type in how much she wants to retrieve from the machine, and the machine will dispense exactly that much money. Thus, this kind of machine teaches kids about numbers and about counting money. Some toy ATM’s even come with toy ATM cards. In any event, the first few times your kids try this toy out, they’re likely to be amazed and delighted by the mechanics of it, and may want to play with it over and over again.
What is the Best Toy ATM to Purchase?
One of the best-reviewed toy ATMs on the market is the “YOUniverse Deluxe ATM Bank Machine.” Among its exciting features, this device:
- assigns kids their own personal identification numbers
- says hello to them personally when they enter their PINs
- includes a cash drawer and separate slots for placing various kinds of coins and bills
- displays flashing lights
- plays sound effects.
All in all, this toy is sleekly-designed and highly portable.
Another terrific toy ATM is the “Deluxe ATM Toy Bank with ATM Card” from the Ohio-based company Trademark Games. This product includes alarm clock and calculator functions, and tells you the time and date. It also allows kids to enter information about how much money they wish to save and by what date, and then keeps track of how much time is left and how much additional money is needed to hit that goal.
Once children understand the basics of their toy automatic teller machine, you can teach them some more philosophical concepts about money and savings: how they should save as much of their money as they can, how they should only remove money from their account if they need something or if they really want something and can afford it. You could have them perform a simple task, like drying the dishes, and then give them a dollar for doing so, money they can put in their toy ATM. Then you can explain how what they just did mirrors what adults do: work for a wage and save that money for when it’s needed.
The toy ATM also allows parents a chance to help their kids brush up on arithmetic skills. All you have to do is have your child look at the ATM’s digital balance display and write down how much money she has. Then cover up that display and give her a certain amount of money to deposit. Before you uncover the new balance, have her use addition to figure out what that sum is. You can do a similar activity with subtraction; this time, of course, you’ll have her withdraw rather than deposit cash.
Of course, soon will come the day when your child outgrows her toy ATM and wants to use the real thing. Those are the tween and teen years. We’ll have some tips for coping with that situation next time.
What is a Biometric ATM?
A biometric ATM (automatic teller machine) recognizes a customer not by an ATM card or a personal identification number (PIN), but by some aspect of his or her own body. And banks all over the world are starting to implement this kind of technology. In Warsaw, Poland, the bank BPS has set up such ATMs. (Poland has become a technological leader in recent years.)
These machines have also appeared in banks throughout the Middle East, South America and Africa. The first biometric ATM in India was installed by ICIC in 2005, in the state of Andhara Pradesh. Today, biometric ATMs are especially popular in the rural sections of India, where many citizens seem to dislike and avoid technologies involving PIN numbers.
These machines are especially popular in Japan. In fact, millions of Japanese banking customers regularly use the nation’s tens of thousands of biometric ATMs. One bank in Japan advertised this machine with the line “you are the cash card.”
In the past, biometric devices usually scanned one or more of the following items for the purposes of identification:
- palm prints
- the eye, either the retina or the iris
- vocal patterns
- a person’s signature
The latest biometric ATMs, however, examine instead the tiny veins located just beneath the surface of skin. Everyone has his or her own unique pattern of “micro-veins” under the fingers, and reading those veins represents a much more efficient and accurate system than reading fingerprints. According to studies, biometric micro-vein ATMs will only make a mistake one in approximately one million times, which is the same rate of accuracy as the previous champion, a machine that scans irises.
How are Biometric ATMs Effective?
Biometric ATMs are an effective theft deterrent. People can leave their fingerprints on surfaces, and cunning thieves are able in some cases to lift those fingerprints, reproduce them, and use the reproductions to trick machines that read fingerprints. In some gruesome cases, it would also be possible to cut off one more of a person’s fingers and use them to fool fingerprint-reading machines. Such a hideous process would not work with vein-reading technology, though.
Additionally, with a biometric ATM there are no cards that ATM robbers can swipe, and no PIN numbers that they could skim. These ATMs are also helpful in the immediate aftermath of natural disasters. Customers who may have lost their ATM cards during such disasters would still be able to withdraw much-needed cash.
Biometric ATMs have yet to catch on in North America. Part of the reason is that many American consumers are suspicious of the idea of turning over their personal biometric information to a large bank or other corporation. Could this data be sold for the purposes of advertising and data mining? What would happen if this data were somehow stolen? It’s the kind of question that concerns privacy advocates. Another issue is that many banks feel the ATM systems they currently have in place work just fine, and they don’t see the need for costly upgrades in their automatic teller machine technology.
There’s another issue at play. Americans on the whole have become especially concerned with sanitation lately. Look at how many hand sanitizer dispensers have been installed in the last ten years – they’ve been showing up not just in hospitals and nursing homes, but in shopping malls, restaurants, and even churches. Remember the swine flu scare of 2009, during which Vice President Joe Biden said on national television that he’d advise his family to avoid commercial airplanes for fear of germs? Many people in the United States, therefore, would have reservations about using this hands-on technology, especially during cold and flu seasons.
Maybe someday biometric ATMs may gain momentum in the USA but I think that’s a long way off. If you’re considering getting into the ATM business and want more information about the type of ATM equipment that is available today, please visit our ATM equipment page or call us at 888-959–2269.Read More
When Did the ATM come to the United States?
When our last post ended, the automatic teller machine had made its successful premiere in the United Kingdom. Across the Atlantic Ocean, however, Americans were still largely unaware that this kind of technology could even exist. However, Don Wetzel, the Vice President of Product Planning at the now-defunct Texas technology firm Docutel, was about to change that.
In 1968, Don Wetzel was standing inside a bank in Dallas, waiting in line, imagining what life would be like if people did not have to wait in lines in banks. Then, all of a sudden, he could see it in his mind: the automatic teller machine.
Wetzel’s employer provided five million dollars to develop this idea. Two engineers at the company, Tom Barnes and George Chastain, worked with Wetzel to develop the product. The ATM was not such a great leap for Docutel, though, as it had worked extensively on creating automatic luggage transportation systems for airports.
The ATM prototype was finished about a year later, and Wetzel, Chastain and Barnes received the patent for this device in 1973. Several banks claim to have been the first to install this machine, but Wetzel has stated that the distinction belongs to a Chemical Bank branch in Rockville Centre, New York. Chemical Bank advertised the debut of this machine in a clever way. It announced in ads that it would open at nine a.m. on September 2, 1969, and that it would “never close again.”
Chemical Bank called its ATM the Docuteller. The machine could only dispense cash, and it was not connected to the bank’s network of computers. Unfortunately, the bank installed the machine outside. The machine was not waterproof. The bank tried to protect it from rainwater by setting up a canopy. The canopy was too high. The soaked machine suffered massive damage.
ATMs began sprouting up all over the place. That’s not to say there weren’t some snags in those early years, though. Just imagine the following issues:
- For some banks, the cost of the initial ATMs was prohibitively high.
- Many banks would only allow their best customers – those with the most sterling financial histories and records – to touch these machines.
- Until 1972, a bank customer could not use an ATM unless he or she had a credit card.
- Some customers were puzzled by the ATM at first. In Texas, an ATM refused to give money to a certain bank customer. That customer got so mad he pulled out a gun and shot the machine. Luckily, it was bulletproof.
Little by little, the ATM improved. Docutel put out a total ATM in 1971, one that could transfer money from one account to another, send money to credit card accounts, and so on. Wetzel, Chastain and Barnes also got to work on ATM cards equipped with magnetic strips. These strips proved so effective that they became standard on credit cards.
In 1995, the Smithsonian National Museum of American History officially designated Don Wetzel the inventor of the ATM, despite several people having made that claim over the years. In many ways, it’s astonishing to think about what a contribution Wetzel made to society. Today, there are more than 1.8 million automatic teller machines in existence. That number increases constantly. In fact, about once every five minutes a new ATM opens for business. The average American uses his or her ATM card between six and eight times every single month.
Of course, when you consider these statistics, you might reflect on that poor, solitary ATM in Rockville Centre, New York, standing outside, getting wet in the rain.Read More
How Did the ATM Evolve?
The automatic teller machine is such a common sight nowadays that most people probably take it completely for granted. It might be hard to imagine, then, that there was a time when the only way to withdraw cash from a bank account was to actually go to a bank and speak to a human being.
The ATM was an invention with a long gestation period. The first ATM patent, issued in 1939, was for a version of an ATM that never caught on. A 34-year-old Turkish inventor, photography expert and resident of New York City named Luther Simjian built what he called the “Bankmatic machine” and nicknamed the “hole-in-the-wall machine.” This device was capable of handling a few rudimentary banking transactions. The City Bank of New York, which is now called Citicorp, allowed Simjian to install his invention in one of their branches as an experiment. Very few customers were interested in going near the Bankmatic, however. Simjian observed that only gamblers and prostitutes seemed to want to use the machine. City Bank got rid of the machine six months after it was installed. Simjian went on to develop a number of inventions in a wide variety of fields; he died in 1997.
The late 1960′s were the boom time for ATM inventors. Consider the following developments, all within the span of a few years:
- In 1965, a British engineer at Smiths Industries began working on a machine with a keypad that could read numbers encrypted on cards. This machine could also dispense pieces of paper, including cash.
- In 1966, Scottish inventor James Goodfellow patented an ATM that functioned much as ATM’s today function.
- John Shepherd-Barron, who ran a technology company called De La Rue Instruments, became the primary inventor of an ATM introduced in 1967. This ATM was called the DACS, short for “De La Rue Automatic Cash System.”
- Reg Varney, a comedic television actor, became the first British citizen to use a DACS machine on June 27, 1967.
Of the inventors listed above, Shepherd-Barron is most widely credited with launching the ATM into public consciousness. But how did Shepherd-Barron come up with this idea?
Professionally, Shepherd-Barron was involved in the printing and transporting of cash; the idea of moving cash from one place to another inside an armored vehicle was one he helped to initiate and promote. Anyway, the story goes that one night in the mid-1960′s, Shepherd-Barron wanted to get some money after work, but the banks were closed. He went home and into his bathtub, still feeling angry because he hadn’t been able to withdraw money. Then the idea hit him: What if there were machines people could access any time of the day or night, machines that would dispense cash and automatically subtract the amount of withdrawal from a customer’s account? Shepherd-Barron went to work right away on the details of just such a machine with a team at De La Rue.
Plenty of issues had to be worked out. For example, there was no such thing as an ATM card in the 1960′s, so early versions of the automatic teller machine would have to read something else in order to identify a customer. The DACS machine read checks stained with carbon 14; the carbon 14 stains identified customers with numbers. (The presence of carbon 14 also made checks radioactive, if only to a tiny degree.) Therefore, Shepherd-Barron is not only an ATM innovator, but also the father of the PIN number as it’s now used in banking. He thought PIN’s should contain six digits, but his wife argued that four-digit PIN’s would work better.
Once the DACS prototype had been created, Shepherd-Barron met with a manager at Barclays, and this manager loved the idea of the automatic teller machine. By the way, Shepherd-Barron never earned anywhere near the money he might have from his work on the ATM, because he never patented the machine. He was concerned that if he patented it, he would have to publicly release all of its technological secrets. Thus, he reasoned, criminals would be able to break into these machines and steal money, rendering them useless.
The DACS machine may have delighted British banking customers, but it had yet to make its grand debut in the banking capital of the world: the United States. How the machine hit the big time in the U.S. is a story of its own, one we will share in the next post.Read More
Blind people, and people with visual impairments, can go into any bank in the United States and use an automatic teller machine unassisted. In fact, the Americans with Disabilities Act makes it a requirement that financial institutions be equipped with ATMs for the visually impaired. That’s because, under the law, having to wait in line to speak to a teller and ask for assistance with an ATM machine places an undue burden on visually impaired people. Not to mention, getting a teller’s assistance with an ATM requires customers to say all of their personal banking information out loud. And doing makes the customer vulnerable to thieves and skimmers.
How Are the Visually Impaired Guided Through an ATM Transaction?
ATMs for the visually impaired include Braille, both on the keys and Braille instructions. The keys of an ATM are designed in a certain way to assist the blind. Keys are raise, not flat against the keypad. The numbers are set up in a way that makes them easy to find, too. They’re arranged in order – either ascending order or descending order – and the number five has a tiny raised piece on it to help those with visual impairments orient themselves.
Most important, these ATMs “talk”, they deliver through voice recordings all the information that seeing customers read. These pieces of info include:
- instructions for making transactions
- error messages
- the date
- the time
Visually-impaired people listen to ATM voices through headphones. Banks provide headphones, but in order to avoid germs, customers can bring their own headphones to the bank. (These machines work with most standard versions of headphones and earbuds.) That way, these customers can keep private their personal information, items such as:
- their monthly bank statements
- the balances in their various accounts
What’s more, these ATM voices are not simply recordings that are played back at the touch of the button. They are more sophisticated than that. For example, customers can ask that the voice repeat a certain sentence. And some ATMs speak in voices that sound human, as opposed to the emotionless, non-modulated voices of many computers. Customers can adjust the volume of an ATM voice.
How are these ATMs Helpful to Others Not Visually Impaired?
Senior citizens who are not legally blind but who have issues with their eyesight can derive benefit from talking ATMs. That’s because these machines employ contrasting colors to make various keys stand out, making them easier to spot. In fact, everyone is allowed to use a talking ATM. Therefore, you can use one of these machines if you have 20/20 eyesight but you simply do not like to use touchscreens for whatever reason. These machines also provide assistance to people who are illiterate or who have reading disabilities.
History of the Talking ATM
The talking ATM made its public debut at San Francisco City Hall on October 1, 1999. Today, there are more than 100,000 of these machines in operation in the United States, with more coming all the time, and they can be found in nations all over the world. Indeed, they are more affordable now for banks than ever. Some companies that make ATMs even offer trade-in programs, whereby a bank can swap an existing ATM for a talking ATM, and thereby obtain the talking ATM at a reduced rate. Or banks can simply purchase conversion kits for the ATMs they already have; these kits include the voice software that makes the ATMs talk. Banks also have the option of setting up talking ATMs that speak languages in addition to English. Bank of America, to take one example, has owned and operated thousands of bilingual ATMs for almost a decade.
As a final warning, realize that many standalone ATMs – the kind of ATM you find on street corners and inside or outside non-financial institutions like convenience stores – do not talk. But as these ATMs age and are replaced, the financial institutions that operate these machines often replace them with ATMs that do have voice capabilities.Read More
From the time the first automatic teller machine was invented, it was probably inevitable that someone would come along and create the drive-up ATM. After all, drive-through banking, with live tellers, was first invented in 1928. Drive-up ATMs, also known as drive-through ATMs, are one of the most convenient of banking features, allowing you to withdraw cash from your account without even getting out of the car.
Drive-up ATMs can be found all over the world nowadays. While the origins of the first drive-up automatic teller machine are a bit hazy, these machines spread throughout the United States at a rapid clip throughout the 1980’s and 1990’s. And the first decade of the 2000’s saw them becoming ubiquitous all over the world. In September 2001, the Standard Chartered Bank, or Stanchart, opened the first drive-up ATM in the West African nation of Ghana. In 2002, the National Commercial Bank, or NCB, opened the first drive-up ATM on the island of Jamaica. In China, Citibank opened the first drive-up ATM in the summer of 2007, at Beijing’s Upper East Side Central Plaza. In May 2008, the China Construction Bank opened a drive-up ATM in Guangzhou, southern China’s first such ATM. And today, there are plenty such ATMs throughout China; these devices just seem to have a way of catching on.
The typical drive-up ATM is a very secure device, made out of steel and concrete. After all, a drive-up ATM has to contend with all kinds of threats and dangers: would-be robbers and vandals, inclement weather, earthquakes, and drivers hitting into it. These ATMs usually come equipped with extremely loud alarm systems as well. Such alarms are especially important for drive-up ATMs located in remote places.
Using Safety and Precaution at a Drive-Up ATM:
Whenever you use a drive-up ATM, it’s important to keep safety and security in mind. Security precautions for a drive-up ATM are similar to the kinds of precautions you should take at any ATM, in the sense that you should always be acutely aware of your surroundings whenever you use any ATM. Specifically, drive-up ATM safety practices include the following measures:
- Before you pull up to an ATM, take a good look around in every direction to make sure you don’t see anything – or anyone – suspicious.
- Spend as little time as possible with the ATM. Make your transaction quickly and then leave.
- When you are waiting in line to use a drive-up ATM, make sure all your doors are locked. Don’t turn off your engine at any point, either.
- Make sure as you are waiting in line that you can always flee the premises immediately if you have to. That means you should avoid getting sandwiched in between other vehicles, or between another vehicle and the building.
- If anyone approaches your window, drive away. Now is not the time to be friendly or try to be helpful.
- Try to use a drive-up ATM only during daylight hours.
- Keep your cell phone in your lap when you’re at a drive-up ATM. Then, after you withdraw your money, watch your rearview mirrors closely to make sure that no one is following you. If someone does appear to be following you, call the police.
By the way, if you search the Internet for “drive-up” ATMs, you’re bound to find in your search results this famous rhetorical question: “Why do drive-up ATMs have Braille on their keys?” The answer to this question is simple. The law requires that drive-up ATMs include Braille so that people with visual impairments who are riding in an automobile as passengers, or who might be taking a cab, can use these ATMs as well.Read More
How Smart is An ATM?
Thanks to digital technology, automatic teller machines, like so many gadgets we use in our daily lives, are getting smarter all the time. A few years ago, the only relationship between ATMs and smartphones was the fact that you could use a phone app to locate the nearest ATM. Now, however, smartphone apps in many instances are replacing ATM cards altogether.
Consider, for example, the ATM program that the self-service software company NCR has introduced recently. ATM users who have smartphones with cameras can approach an ATM and complete the following process:
- Activate their NCR app
- Enter their PIN number on their phone
- Choose the account from which they want to withdraw money and the dollar amount of that withdrawal
- Scan the QR code that the ATM screen displays
After doing these things, the money comes out and a receipt is sent directly to the smartphone. NCR says that this withdrawal should take a customer about ten seconds. It helps people avoid the threat of skimming, and takes away the fear that they might lose their ATM card or have it stolen.
Diebold, an Ohio-based company that also specializes in self-service systems, has likewise found a way to combine smartphones and ATMs to eliminate the need for an ATM card. Their program works in a way similar to NCR’s:
- An ATM user scans the QR card on a smartphone.
- An ATM screen appears on the phone, allowing that person to choose a dollar amount to withdraw.
- A code appears, which the customer types on the screen of the ATM.
The cash is dispensed, and transactions are complete when customers receive the electronic receipt on their phones. Note that customers receive different codes every time they use this system; as soon as a transaction has gone through, that code is voided. This system not only makes ATM transactions more convenient for customers, but it benefits banks as well, in that it uses a cloud server rather than a bank’s computer. As a result, banks don’t need to use as much power on any given day. Further, banks do not have to pay for paper and printer ink to print out receipts.
The Diebold system also allows people to use their smartphones to “wire” money to others. Let’s say your son is on a spring break trip and loses his wallet and all his cash, and he has no bank account from which to withdraw money. All you have to do under such circumstances is use your ATM app to select an amount of money to withdraw. You will receive a code which you can send to your son’s smartphone. He can then go to an ATM, enter that code and withdraw the amount of cash you selected. Again, this code is a one-time-only code.
It may surprise you to learn that banks generally do not have to do much work in order to make their ATMs compatible with smartphones. In most cases, all a bank must do is update its ATM software and add a barcode scanner to each machine.
In the future, automatic teller machines might become even more interactive. The aforementioned company NCR is teaming up with a company headquartered in Utah called uGenius Technology to develop ATMs with video screens. These screens allow customers interact with bank tellers; the tellers are on hand to guide ATM customers through complicated transactions – transactions which, in the past, usually required speaking with a real live teller at a bank. If this technology catches on, it might mean that bank branches will not need to hire as many tellers, as a smaller number of tellers will work in central locations and help customers remotely.
Conveniences of a Mobile ATM
A mobile automatic teller machine is an ATM on wheels, one you can rent for a special event such as a county fair, music festival or circus. You could even set up a mobile ATM at a more solemn occasion, such as a graduation or a civic ceremony honoring military veterans. Really, any event at which merchandise is sold or donations are collected – that is, any occasion at which attendees might suddenly realize they need extra cash – is an event that can benefit from the presence of a mobile ATM.
Mobile ATMs usually use wireless technology –not telephone lines – to send and receive information about customer accounts, so they know how much cash they can dispense to various individuals. Sometimes these ATMs do require a power source, however, so make sure you have an extra electrical cord handy, one that will be long enough.
Increasing Your Business
In fact, so many mobile ATMs have been appearing at large and small events in recent years that many attendees come to rely on them. Some people are loath to carry more cash than is absolutely necessary. In many cases, these people figure that if they see souvenirs or other items at an event that appeals to them, or to their children, they can simply head to a mobile ATM and get the funds to buy those products. Therefore, if you do not have a mobile ATM at your event, you will lose out on all of that business. In addition, customers with easy access to cash tend to stay at events longer, and in the process, of course, spend more money. Furthermore, if your event relies on third-party vendors, you want to make sure those vendors make as much money as they possibly can, lest they decide not to return to the event the following year. On top of all that, it can be easier and faster for customers to pay with cash at outdoor events than with personal checks or credit cards. And when cash is used, event organizers do not have to worry about checks that bounce, and you and your vendors are not responsible for credit card processing fees. (In fact, many event vendors refuse to accept any credit cards.)
Safety and Weather Concerns
Mobile ATMs are designed with customer safety as a top priority. They come with bright overhead lights to ward off criminals who would lurk in the shadows, and sometimes they include visible security cameras as well. As the planner of an event, you can further increase your mobile ATM customers’ feelings of security by putting the machine right in the middle of the action – in an area that you know will be heavily-trafficked, as this placement will certainly discourage would-be thieves as well.
One especially helpful feature about mobile ATMs is that event planners don’t have to worry about the weather when they order them. Mobile ATMs, just like the stationary ATMs you find out on the streets, are built rugged, more than able to withstand all kinds of weather conditions, including driving rain and heavy snow. They are water-resistant, too, and usually they include advanced temperature control systems to heat them up or cool them off as conditions require. If the weather is going to be horrendous, however, you could always elect to set up a mobile ATM indoors.
Choosing a Rental Company
When you’re looking for a mobile ATM rental company to patronize, look for a company offering the following:
- strong encryption measures to safeguard passwords and user data – triple encryption is recommended
- excellent references
- at least several years of experience
- signs that will guide customers to the mobile ATM
Where Should I Place My ATM?
To really maximize the profits you earn from your business’s automatic teller machine, you need to place that machine in the right location. ATM placement is an art, not a science, however, even experts on the topic can sometimes disagree about ATM placement strategies. So consider the following an introduction to the factors that go into this important decision.
First and foremost, your customers won’t want to use your ATM unless they feel safe doing so. Therefore, install your ATM someplace in your business that’s lit brightly, somewhere under the watchful eye of a security camera, perhaps with a visible alarm system within arm’s reach.
You also have to decide whether to install your ATM indoors or outdoors. Outdoor ATM’s can be accessed twenty-four hours a day, of course, but they’re more vulnerable to vandals and thieves. You’ll have to invest in a first-rate (in other words, expensive) security system. There might even be specific safety/security laws in your state and municipality dictating the kinds of security measures you’re required to have in place for an outdoor ATM. In addition, during the day many customers prefer using indoor rather than outdoor ATM’s, as they feel safer doing so. In that regard, you might actually lose some ATM business if you place your automatic teller machine outside.
If you manage a large complex, such as a shopping mall or a resort hotel, then choosing the spot in which to install your ATM becomes significantly more challenging. Many such facilities set up an ATM in the lobby, believing that customers expect to find ATM’s there, and also believing that a lobby is a safe place because it receives so much traffic all day long. And many hotels, malls and even hospitals decide to maintain more than one on-site ATM. For instance, a hotel might find it worth the investment to put an ATM on every floor. If you decide to go this route, it probably makes sense to put the ATM at the same location on each floor – just to the left of the elevator, for instance.
You don’t have to run a business with multiple floors in order to derive benefit from multiple ATM’s, though. Even if you own, for example, a fairly large, one-story convenience store, you might find that if you purchase more than one ATM, and place those ATM’s in opposite sections of your store, those ATM’s will increase your profit margins each month.
One of the longest-running debates when it comes to the placement of ATM’s is this: Should you put an ATM right next to the front door of your establishment? There are passionate advocates on both sides of this argument. Those who say that an ATM should go beside the front door can site statistics indicating that putting an ATM here greatly increases the usage that ATM will get over time. Some studies have even said that an ATM beside the front door gets twice as many transactions as an ATM placed in, say, one of the far corners of a business’s interior.
On the other hand, the case against putting an ATM by the front door is also convincing. First, if you attract lots of customers each day, an ATM next to the door could cause congestion around that door. People lining up here might even block the entrance. And if potential customers walking by on the street see this commotion, they might be discouraged from entering your establishment, thus costing you business. Even worse, a line of customers near your front door might constitute a minor fire hazard, should that line be thick enough. And if your front door is glass, it might be tempting for drug addicts and other amateur robbers to break the glass at night, step inside and try to loot your ATM.
If you have no idea how many ATM’s to buy, or where to place them, you can always contact experts at an ATM consulting service. They’ll be able to analyze your floor plan and your flow of traffic and tell you the best place to put your machine(s).Read More